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Every day, countless individuals step into their showers hoping to emerge feeling refreshed and clean. However, what some may not realize is that the shower water could potentially have negative effects.


The Problem with Chlorine

Chlorine is widely recognized as one of the most prevalent disinfection agents used globally to effectively eliminate harmful bacteria from water.


Dryness and Irritation to Skin and Hair

Chlorine has the potential to cause dryness and irritation. This can be especially problematic for individuals prone to dry skin or those with skin conditions that result in dryness. Chlorine is a natural irritant that can cause pore opening and strip the skin of its natural oils, which play a crucial role in maintaining moisture and overall skin health. The hard minerals in chlorinated water can oxidize when exposed to chlorine, leading to hair damage.


Side-Effects of Chlorine

Chlorine is effective for water treatment, but it can react with organic matter, forming compounds known as trihalomethanes (THMs) or disinfectant byproducts. Prolonged exposure to these byproducts may pose health risks. You can read more about it in this study.


The Problem with Rust and Sediments

These impurities can originate from old, corroded pipes and accumulations of organic matter.

Imbalance in your water

Rust and sediments in water can have harmful effects on your skin and hair. Iron, the main component of rust, can lead to skin dryness, itchiness, rashes, hair discoloration, or accelerated hair loss. Sediments such as sand and dirt can clog pores, causing skin issues like acne and blackheads.


The Solution: Shower Filters

The truth is simple, Chlorine is necessary to remove harmful bacteria from your water. While treatment plants control the amount of Chlorine used in water, it is something that you don't want on your body. As your building ages, so do the pipes in your building and shower. There can be build-up in the pipes that the water brings into your shower.

  1. Auro Chlorine Filter: Elevate your wellness journey with our Auro Chlorine Filter. It neutralizes chlorine, enhancing your skin and hair health, while delighting your senses with a fragrant infusion. Shop now!
  2. Auro No Rust Filter: Say goodbye to impurities with the Auro No Rust Filter. It effectively tackles rust and sediments, ensuring clean water. Shop Now!

Together, these filters create a holistic approach to water purification, enhancing your overall wellness. Experience Auro's commitment to simplicity and effectiveness today!


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Dry Hair & Irritated Skin? Ditch the chlorine and impurities! Discover how Auro shower filters remove impurities for healthier, smoother skin & stronger, shinier hair.

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