We take steps to drink clean water—filters, 0% sodium bottled options, even imported brands.
But when it comes to the water we shower in every day, we rarely pause to ask:
Is this safe for my skin and hair?
Even if the water looks clean, it may contain:
- Chlorine (added for disinfection)
- Rust from aging infrastructure
- Dust and sediment from tanks or pipes
This combination can have more of an effect on your body than you’d think.
Why Is There Chlorine in My Shower Water?
Chlorine is commonly used by water treatment facilities to disinfect tap water and make it safe to use.
But the same chlorine that kills bacteria can also:
- Strip your skin’s natural oils
- Dry out your scalp
- Exacerbate skin conditions like eczema or psoriasis
Unlike drinking water, your skin doesn’t have a mechanism like the digestive system to protect itself.
The water you shower in, damages your hair & skin.
👉 Learn more about The Chlorine Filter
What About Rust and Dust?
Even in well-maintained buildings, rust particles can flake off from pipes and water tanks.
Over time, unfiltered water can give light/blonde hair a brassy, orange, or yellow tint.
And if you’ve ever noticed your highlights looking dull or uneven after a few weeks? Your water might be to blame.
Auro’s Rust Filter traps these impurities before they ever touch your hair or skin—keeping your natural or color-treated hair brighter, longer.
👉 Learn more about The Rust Filter
So What’s the Solution?
Meet the Dual Filter System
Backed by water filtration science, Auro’s dual-filter system is designed specifically for the region’s water conditions.
• The Rust Filter uses high-density PP cotton—the same material used in medical-grade filtration—to trap rust, dust, and sediment that can clog pores and discolor blonde or light hair.
• The Chlorine Filter uses ascorbic acid (vitamin C) to neutralize chlorine on contact through a proven reduction reaction, while essential oils add a gentle, spa-like scent.
This two-step system ensures your shower water is cleaner, gentler, and safer—for skin, scalp, and strands.
How Filtering Water Helps Your Skin and Hair
When you filter out chlorine and rust, you’re not just removing invisible chemicals; you’re removing the things that leave your skin tight, your scalp itchy, and your hair constantly fighting frizz.
You’ll notice moisturizers actually absorb instead of sitting on the surface.
Your hair feels smoother, less brittle, and far easier to style.
It’s especially noticeable if you have dry skin, color-treated hair, or conditions like eczema, psoriasis, or keratosis pilaris—where harsh water can trigger flare-ups.
📚 Supporting Sources:
1. American Academy of Dermatology – Notes that chlorine and hard water can worsen dry skin and eczema.
2. WebMD – Discusses how water quality affects skin and hair, including increased dryness and scalp irritation.
3. Houston Methodist – Explains that chlorine can strip natural oils, leading to dryness and irritation, particularly for sensitive skin types.