The easiest way to get healthy hair and skin.
Say goodbye to dry skin and weak hair. Our shower filters remove chlorine and rust, giving you cleaner water and better results. 97% of customers recommend it.
Why filter your shower water?
Because chlorine isn’t just in pools
The chlorine used to disinfect your water in treatment facilities causes dryness and irritation.
Rusty Pipes. Dusty Tanks.
Your shower water passes through hot rooftop tanks and rusty old pipes, picking up dust, bacteria, and mineral buildup, causing hair discolouration and clogging your pores.

One
Water treatment plant
Your water is first cleaned and chlorinated, making it safe for consumption.

Two
Building water tank
The treated water is stored in your building’s water tanks, often exposed to heat, dust and mould.

Three
Plumbing pipes
The water reaches your bathroom through pipes, picking up mineral deposits and bacteria buildup along the way.

Four
Your shower
The water finally reaches your shower, looking clear. It’s safe to use, but is it helping you? Well, not really.
How Auro helps
Auro’s shower filters neutralize chlorine and filter rust, and dust before the water touches your skin—eliminating damage from shower water.
The cherry on top? Your skin and hair care products no longer need to do the heavy lifting.



Auro's Filter Duo
Used together ~ 12,720 times in Q1 2025


Hassle-free installation
Install in 3 Simple Steps:
- Unscrew: Remove the shower head from the pipe.
- Fit: Attach your Auro filter to the pipe.
- Reconnect: Secure the shower head to the filter.
FAQs
My skin/hair seems fine, why bother?
It's great that your skin and hair feel good! But even if you don't notice immediate problems, chlorine and rust in your shower water can have subtle, long-term effects. Think of it like this:
Gradual Impact: Chlorine dries out your skin and hair over time, leading to issues like dullness, irritation, or premature signs of aging. Rust can contribute to clogged pores and discoloration.
Prevention is Key: Using a shower filter is like taking out an insurance policy for your skin and hair. It protects your natural balance and helps prevent issues from developing in the first place.
Enhanced Beauty Routine: Filtered water allows your skincare and haircare products to perform at their best, saving you money in the long run and giving you even better results.
Isn't tap water already treated?
Yes, municipal water treatment is essential for making water safe to use. However, this treatment has its limits:
Focus on Safety, Not Beauty: Treatment plants prioritize safety for consumption, not the cosmetic effects on skin and hair.
Chlorine's Purpose: Chlorine is added to kill bacteria, but it lingers even after the water reaches your home. This lingering chlorine is what disrupts your skin and hair.
Dusty Environment: In the UAE, dust and sand can infiltrate even treated water. Additionally, older pipes in your building might release rust particles. Auro filters act as a final defense for the cleanest possible shower.
How do I know the filter is working?
Chlorine Filter
First Use: You'll notice a subtle, refreshing fragrance in your shower.
After Two Weeks: Your skin will feel more moisturized, and your hair will be easier to manage.
With Consistent Use: Your skin and hair will regain their natural balance and healthy shine. This helps combat dryness, damage, and signs of aging.
Rust Filter
First Use: The water from your shower filter will feel clearer.
After Two Weeks: The filter media will gradually turn brown as it traps rust. This is a positive sign that it's doing its job!
With Consistent Use: Your skin will feel smoother with fewer breakouts. If you have light-colored hair, it will stay vibrant without rust stains.
Important Note: Individual experiences may vary depending on the starting condition of your water, skin, and hair.