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HOW IT ALL STARTED

This is a quote about something something and something something else.

– Deep Ashar (Founder & CEO)

Why are we doing this? Why does it matter?

The Middle East is a place, where the world converges. Living here, we're exposed to the best innovations, exciting brands and products. It's an incredible advantage, but sometimes those amazing finds don't quite hit the mark for our unique environment. You know the struggle – promising skincare that falls flat in this humidity, or fabrics that overheat the moment you step outside.

Like you, we wanted solutions tailored to our daily challenges. This realization sparked the creation of Auro Essentials. We're a personal care brand focused on finding better answers—starting with your shower. Our mission is to optimize that everyday ritual, addressing the unique needs of those living in the Middle East.

With science-backed solutions and a deep understanding of the region's specific challenges, we're committed to making a noticeable in how you look and feel. Auro delivers results, simplifying your self-care routines and leaving you feeling your best.